I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.
I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.
REBRANDING: NATIONAL ART DEALERS ALLIANCE
May 2024 | Branding
This project involved the creation of a kinetic typographic identity for any music or art related festival/ event. I chose NADA New York 2024, a significant event in the contemporary art world. The objective was to design a visual identity that not only conveyed the high-end, exclusive nature of the fair but also encapsulated the dynamic energy and diversity inherent in contemporary art. The process began with in-depth research into the event’s ethos, leading to the development of a refined yet lively typographic system that could adapt across multiple platforms.
The final deliverables included an animated wordmark, a series of digital posters, a 30 second reel, and stage screen animations. Each element was designed to ensure consistency across the event’s branding while introducing a sense of motion that brought the identity to life. The outcome was a cohesive and engaging visual experience that effectively communicated the sophistication and vibrant atmosphere of NADA New York 2024.
DIGITAL POSTERS
EVENT ANNOUNCMENT (SOCIAL MEDIA)
30 SECOND REEL
STAGE SCREENS