ALEXANDRAPURDY.COM

I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.



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MULTIPLE FORMATS


March 2024 | Motion Graphics

In this project, I crafted a motion narrative to promote Boston University's Multiple Formats event. The objective was to create a visually compelling story using kinetic typography and existing brand assets, including Helvetica typeface and a specific color palette. In addition to the long promotional video, I first was tasked with designing an animated logo bumper that not only highlighted the event’s dynamic nature but also conveyed the brand's attributes through movement. It was very exciting to witness this projected at the event, and I had a lot of fun with this project!
             





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