I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.
I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.
LOCAL BUSINESS REBRAND
March 2023 | Branding
For this project, students were required to choose a small, local business and give them a new identity. Beginning with a wordmark, I was influenced by the business’ name and the interior of the store itself. I created three different formats to display the wordmark and new color palette, including business cards, tote bags, and an instagram post. The instagram post contains an advertisement for an imaginary event- a collaboration with a coffee shop in Boston.