JM&A GROUP 

All 15 of the JM&A interns were asked to create a new F&I (Finance and Insurance) product to add to JM&A Group’s current selection of offerings, and seamlessly integrate it into the current F&I Process. After several weeks of focus groups, meetings, and deliberation we came to the idea of creating an add-on product to a vehicle service contract that would aid those in need of a rental car. The basic idea is that if you are out of a car and need a rental vehicle for longer than insurance would cover, this add-on would cover the rest. 

We came up with a 3 phase marketing push to integrate this idea into the current process. The push centers around educating the consumer before, during, and after the car-buying process to encourage more purchases of vehicle protection (F&I) products. 

The “before” phase includes advertisements shown on social media and websites, providing a very high level overview of the protection products. 

Our “during” phase contains a kiosk that would be placed in the dealership for consumers to explore which parts of their car could be covered by what product. For example if they clicked on the tire of the car, it would show that a road hazard tire package could be beneficial.  
Additionally, pamphlets would be on tables throughout the dealership, and introduced by those working in the dealership to further educate the consumer. This piece of the project was my favorite to design- I printed and folded 15 copies to be distributed during our final presentation to executive leadership, it was very rewarding to watch a piece of this huge project come to life!