ALEXANDRAPURDY.COM

I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.



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BENEATH THE PASSENGER 


May 2024 | Branding 
These are all pieces of a large branding project I did in my spring semester of junior year. 

We had to select a space without a name and brand it. I chose to brand the space beneath a car seat. 

I was inspired by how the space is a catch-all for keys, water bottles, sunglasses, etc., and people end up losing them- thus, I branded what you lose there. 

I was inspired by vintage cars and their classic coloring, hence the color palette and logo design. 

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