I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.
I’m Alexandra, a senior at Boston University studying graphic design. Thank you for taking time to visit my portfolio website; please explore.
BENEATH THE PASSENGER
May 2024 | Branding
These are all pieces of a large branding project I did in my spring semester of junior year.
We had to select a space without a name and brand it. I chose to brand the space beneath a car seat.
I was inspired by how the space is a catch-all for keys, water bottles, sunglasses, etc., and people end up losing them- thus, I branded what you lose there.
I was inspired by vintage cars and their classic coloring, hence the color palette and logo design.