These are all pieces of a large branding project I did in my spring semester of junior year. We had to select a space without a name and brand it. I chose to brand the space beneath a car seat. 

The concept came to mind because the space is a catch-all for keys, water bottles, sunglasses, etc., and people end up losing them- thus, I branded what you lose there. 

I was inspired by vintage cars and their classic coloring, hence the color palette and logo design.